Diptanu Rudra Paul
Lead Designer
Professional Experience
SKILLS
TOOLS
Freelance Designer
Jun 2014 - Jun 2018
Jul 2012 - Jun 2014
Lead Designer
Oct 2025 - Present
Saliance Building
Currently working on salience building for Flipkart Homepage, Category Homepages.
Optimizing Category Landing pages
Currently working on optimizing category landing pages by replacing merch properties with user recommendations.
Senior UX Designer
Apr 2022 - Sep 2025
Grocery & Minutes
Led design work for Flipkart Grocery & Minutes experiences including homepage and merchandising surfaces, category discovery.
Built and evolved Grocery and Merch design system foundations using components, Figma variables, tokens, themes and widgets.
Merch Design system
Created reusable interaction and visual patterns for sale and category programs, balancing discoverability, conversion goals, content hierarchy and operational constraints.
Leadership and Collaboration
Mentored designers and reviewed work across pods while collaborating with product, engineering, business, and category teams under compressed delivery timelines.
UX Designer II
Apr 2020 - Mar 2022
Category Experience
Owned UX work across Sports & More, Toys & Baby Care, Beauty, category homepages and internal pages
Redesigned information architecture and navigation for complex category portfolios using structured discovery, card sorting, content hierarchy and reusable category patterns.
Produced prototypes, UI specifications and reusable guidance.
Designer I
Jun 2018 - Mar 2020
Flipkart Plus - Designed the experience of plus and non plus user for the newly launched Flipkart plus loyalty program.
Supercoin - Designed the experience of supercoin zone.
Supercoin Loot - A task based interactive gamification experience which allowed users to earn supercoins on completion of tasks.
Category discovery - Designed the solve for discovery of new verticals introduced in Flipkart.
Visual Designer
Created UI and visual solutions for homepage, category pages, CRM.
Worked with internal product and design teams to deliver production ready assets.
Delivered branding, digital, web, and interface design for independent clients, covering client communication, visual
craft, and end-to-end delivery.
paul.diptanu@gmail.com
+917795504391
👋 Hi there!
Lead Designer with 14+ years in digital design & more than a decade of ecommerce experience at Flipkart. My experience spans around Category discovery, experience, reusable design system patterns. Handson with problem framing, IA, flows, ineraction, prototyping, UI craft, stakeholder management. Mentored designers and leading a team of upto 4 designers during major projects.
Problem Discovery
User Research
Design Systems
Storytelling
High Fidelity Prototyping
Visual Design
Ul animation
Branding and Identity
Figma
Lottie
Claude AI/code
AI Image Generation
Firefly, Gemini, Chatgpt
Adobe After effects
Adobe Illustrator
Adobe Photoshop